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A retailer under chapter 11 bankruptcy protection should continue to honor gift cards since it will help the company maintain customer loyalty, minimize competitor actions, project a business as usual image, and Increase sales.
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Bankruptcy and Gift Cards - 4 reasons why retailers should honor gift cards during bankruptcy reorg
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Talking about customer service with different people will typically provide different views and experiences. That said, customer service is generally considered one of the most significant differentiation factors in a competitive environment. What do we really want to achieve with customer service?
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